But then we all knew what happened next… So rather than waiting for the pandemic to clear (and it still hasn’t) the decision was made to have the piece available to everyone, as an E-commerce exclusive which, made it a bit easier to come by, and maybe a little less exclusive, but still quite collectable.Īt the end of 2020, it was decided that the classic tri-colour subdial Chronomaster, both the 42m and 38mm would be discontinued. This guaranteed exclusivity and collectability. hats off to Romain Marietta, who probably has one of the best jobs in the industry. Look, we gotta give it up to the product designers and planners. It would be extremely difficult to come by as you’d have to have made the trip to Switzerland to pick one up. Sort of like a gift shop purchase at the end of the tour. The idea was that you could only purchase the Manufacture edition when you visit the Zenith Manufacture. Then in 2020, the Manufacture edition dropped, with a prototype dial that was found in a little box up in the attic where Charles Vermot hid the tools, parts, and plans to build the El Primero back in 1975. Zenith kept teasing the market with various versions of it, but not the exact iconic version that was released in 1969, as one of the first to house this ground-breaking chronograph movement. Yes there were other A386 anniversary editions that can be had separately, but they came in precious metal. The only way to get your hands on this piece was to buy the box set, which came with a fourth slot for a forth-coming “1/1000th of a second” chronograph, to be released at a later time. Included in the set was the highly sought after A386 re-edition in steel. Zenith was celebrating the 50th anniversary of the El Primero and presented a box of 3 watches limited to 50 sets.
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