With SKAdNetwork 4.0, now available in iOS 16.1 and iPadOS 16.1, it provides more insight into the performance of ads for apps: It supports multiple ad formats, including static images, videos, audio, and interactive ads. The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns - all while maintaining user privacy. If you offer subscriptions, you can choose to preserve prices for existing subscribers.Īnd as previously announced, in spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide you 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalized prices.
As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. Exhibit B of the Paid Applications Agreement will be updated to reflect this change. Zimbabwe: Increase of value-added tax rate from 14.5% to 15%Īdditionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.Īpple will estimate and remove taxes based on the tax category information you have provided before calculating commission.Singapore: Increase of goods and services tax rate from 7% to 8%.Luxembourg: Reduction of value-added tax rate from 17% to 16%.Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%.While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes: Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts. Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale with 44 currencies across 175 storefronts.
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