
Today Frédérique Constant and Alpina develop and manufacture their own calibres and complications. The brands businesses started with buying movements, parts and cases and assembling them to a complete watch. The Geneva manufacturer and his little sister Alpina sell affordable luxury. This is NOT a ranking! Only Swiss brands are listed! (Yes, I know that there are also German and Japanese watches that would fit in here …) The brands are listed in alphabetical order. To get a net price please deduct 16,66 %. The prices mentioned in the article are in Euro including 20 % VAT. If you wish to buy a watch in the near future – either on an emotional or rational base – do remember my benchmarking, be critical, ask questions and be sure for what you spend your money. The brands shown and discussed underneath are Swiss manufacturers that in my eyes set the actual benchmarks the latter for mechanical wristwatches of course and not for quartz driven calibres. That´s not morally reprehensible, that’s how it is! In the end it is of course our personal decision either to buy rational or emotional, to understate or show off.Įvery industry has its products that set the benchmarks Through emotions and by creating a diverse world of products you can create dreams and sell them.Įmotions often make blind and for a dream you often pay more than you should. The Swiss Watch Industry sells luxury products no one of us actually needs, but products that are highly emotional and desirable. These 10 renowned brands offer best and newest technologies and excellent quality at unbeatable prices. Rolex Oyster Perpetual Cosmograph Daytona - 11.300 Euro
